The cover shows a student, implying that its contents will be about students.The heading clearly shows its for a secondary level (due to its size)then underneath it says teachers. The logo is in such a place where the it is easily seen by the eye.Lastly there is a question nearer the bottom of the page, making the viewer want to read more.The people who made this are a company that are hired to make magazines for a varied audience. The audience for this magazine is exclusively for secondary school teachers , this is shown by the main title "Secondary teachers"
The front cover is shown very contrasting.It is not put across as being deadly serious due to it having nice light colours such as pale blue, this is generally seen as a male colour.
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